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How we think about marketing return: Return on Marketing Investment (ROMI)in the Duet GTM Intelligence Glossary.
Expected scenario · Methodology v3.0 · August 7, 2026
| Total annual value | $364,000 |
|---|---|
| Net annual benefit | $164,000 |
| Estimated first-year ROI | 82% |
| Estimated payback period | 7 months |
| Estimated first-year Duet investment | $200,000 |
| FTE-equivalent capacity | 1.8 FTE |
| Planned or open roles potentially avoided | 1 of 2 |
| Outside spending potentially consolidated | $94,000 |
Estimated annual value of $364,000, made up of Internal team resources $270,000 (74%), External services $78,000 (21%), Marketing technology $16,000 (4%).
| Category / component | Value | Share |
|---|---|---|
| Internal team resources | $270,000 | 74% |
| Planned or open roles potentially avoided Based on 1 of 2 planned or open roles at $150,000 loaded cost per role | $150,000 | 41% |
| Existing-team capacity unlocked Based on 20% of $600,000 in current loaded team cost | $120,000 | 33% |
| External services | $78,000 | 21% |
| Agency spend consolidated Based on 30% of $180,000 in current agency spend | $54,000 | 15% |
| Consultant and freelancer spend consolidated Based on 40% of $60,000 in current consultant and freelancer spend | $24,000 | 7% |
| Marketing technology | $16,000 | 4% |
| AI point solutions consolidated Based on 50% of $24,000 in current AI point-solution spend | $12,000 | 3% |
| Content, design and workflow tools consolidated Based on 25% of $16,000 in current content, design and workflow tool spend | $4,000 | 1% |
| Gross annual value | $364,000 |
|---|---|
| − Estimated first-year Duet investment | $200,000 |
| = Potential net annual benefit | $164,000 |
| Current marketing headcount | 4 |
|---|---|
| Planned or open roles | 2 |
| Average annual compensation | $120,000 |
| Benefits and payroll burden | 25% |
| Annual agency spend | $180,000 |
| Annual consultant and freelancer spend | $60,000 |
| Annual AI point-solution spend | $24,000 |
| Annual content, design and workflow tool spend | $16,000 |
| Planned or open roles avoided | 1 FTE |
|---|---|
| Existing-team capacity unlocked | 20% |
| Agency spend consolidated | 30% |
| Consultant spend consolidated | 40% |
| AI point solutions consolidated | 50% |
| Content, design and workflow tools consolidated | 25% |
| Planned roles applied after your cap | 1 FTE |
$200,000 covers:
These estimates are based on the information and assumptions provided. Planned-role value represents hiring that Duet may help avoid or delay. Recovered capacity represents the estimated value of employee time redirected toward higher-impact work and should not be interpreted as payroll savings. Actual results will vary by team, implementation, adoption and use case.
Calculation methodology version v3.0.