Platform · Marketing Brain

The foundation layer for AI-enabled marketing.

Your company's knowledge, strategy, and voice — captured once, working everywhere, and never walking out the door.

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Marketing Brain workspace showing connected positioning, ICP, voice, and competitor nodes with version history

Always-on knowledge

Onboarding interviews, uploaded docs, websites, and call recordings are continuously synthesized into structured marketing knowledge.

Agent-ready context

Your brain feeds every Duet agent with the positioning, ICP, and tone they need to draft on-brand work from the first prompt.

Brand-safe by default

Guardrails enforce voice, claims, and disclaimers so output stays consistent across teams, channels, and campaigns.

Built to evolve

Update positioning, swap audiences, or add new competitive intel and watch every downstream artifact stay in sync.

What you get

  • Structured positioning, ICP, and messaging pillars
  • Brand voice, tone, and style guidelines
  • Competitive landscape and battlecards
  • Uploaded files, URLs, notes, and call recordings
  • Versioned history with publish controls
  • API surface for downstream agents and tools
Signals

The Brain is always listening.

Signals is how your Brain stays current. It watches your CRM, product, and intent data in real time, flags what matters, and proposes updates to your strategy and positioning — so your Brain never falls behind the market.

Signals feed showing real-time buyer intent cards with intent scores and trend chart

Connect everything

Pre-built integrations with HubSpot, Salesforce, Segment, and more — plus a flexible webhook surface for anything custom.

Detect intent automatically

Pattern detection surfaces accounts heating up, content gaps, competitor moves, and launches worth a response.

Trigger the right play

Each signal can spin up a brief for an agent, draft an email, kick off a campaign, or notify the right human in Slack.

Learn over time

Outcomes are scored against signals so the system keeps getting sharper at predicting what's worth attention.

  • CRM, product analytics, and web behavior in one feed
  • Open-web monitoring for news, jobs, and reviews
  • Configurable triggers and routing rules
  • Native Slack and email notifications
  • Outcome tracking and signal scoring
  • Audit trail for every action taken

Intelligence that compounds.

Every project, every signal, and every approved output makes the Brain sharper. CMO or no, every marketer on your team gets better — because the intelligence never leaves and never stops learning.

See it in your workspace.

Book a 30-minute walkthrough and we'll show you how Duet fits your team.

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New to the term? Read our full definition of Marketing Brainin the Duet GTM Intelligence Glossary.