Our mission
Marketing expertise shouldn't be a luxury.
Every company deserves access to the best strategists alive, the context of its own institutional knowledge, and the hands to ship. Duet exists to make all three standard equipment.
A letter from our founder
Scott Salkin, Founder & CEO
I've spent my whole career inside the problem Duet solves.
At the first startup I founded, I watched something that never stopped bothering me: every time a great marketer left, or an agency engagement ended, or a company changed hands, the knowledge walked out the door. Positioning, playbooks, hard-won judgment about what works. Gone. Rebuilt from scratch by the next person, at full price.
At Gainsight, I got to see what world-class marketing actually costs, and how few companies can afford it. The best operators I know are booked, expensive, and capacity-constrained. Most companies will never get an hour with them, let alone a strategy built by them.
Then I sat in the CMO chair several more times, and lived the trap from the inside. Every CEO I worked with faced the same three broken options: build a big expensive team, duct-tape a stack of disconnected tools, or rent expertise from agencies and consultants whose knowledge leaves when the invoice ends.
AI was supposed to fix this. It didn't. It turned intelligence into a commodity, made drafts cheap and left everything that actually matters, the context, the judgment, and the last mile of execution, exactly as scarce as before. Teams got smaller. Expectations didn't. And the marketers left standing are being asked to do the impossible with a chatbot and a prayer.
Duet is what I wished existed in every one of those seats. A Marketing Brain that holds your company's knowledge permanently and continuously learns, so nothing walks out the door again. The judgment of the world's best operators, available as Digital Twins to companies that could never hire them. And real, vetted humans who take the work across the finish line, because outcomes are the only metric that matters.
We named it Duet because that's the whole thesis: the future isn't AI replacing people. It's humans and AI, each doing what they're best at, in harmony.
We're early, and we're building this with our first customers and founding experts. If you've ever felt any part of this problem, from either side of it, this is exactly the right moment to build it with us.
Scott Salkin
Founder & CEO, Duet
The Team
Proven entrepreneurs, leaders and operators across tech, AI and marketing services.
Founder / CEO
Scott Salkin
Founder and CEO of Allbound ($43M PE exit), General Manager of Gainsight's $200M+ CS platform business, and CMO at Gainsight, Virtuous and Eudia.
Founding Partner / CTO
Kyle Burnett
Co-Founder and CTO of Allbound and Founder and Technical Director at Little Taller, a multi-million B2B marketing agency.
25+ years in marketing technology and product experience, having written systems for brands including Gainsight, Klaviyo, Kaseya and Dell.
Founding Partner / CMO
Matt Hensler
Multi-time B2B and B2C CMO and member of the founding team at Allbound as Vice President of Customer Success.
25+ years of experience partnering with CEOs, CROs and CMOs to help form, guide and bring business-critical marketing programs to life.
What We Believe
Values with receipts.
Every one of these was earned somewhere specific. We only claim the ones we can trace.
Human-first, always.
AI amplifies people. It doesn't replace them. Every workflow, agent, and outcome we build is grounded in human strategy, creativity, and judgment.
Earned at Gainsight, watching a company win its market by treating humanity as strategy, not decoration.
Outcomes over activity.
Drafts don't count. Dashboards don't count. Shipped counts.
Earned across three CMO seats, watching busy teams lose to focused ones.
Knowledge should compound.
The most expensive thing in business is expertise that walks out the door. We build systems where everything learned stays learned.
Earned the hard way, through an exit and every departure since.
Operators, not observers.
We build for marketers because we've been the marketers, the buyers, and the budget line.
Earned over 25 years on every side of the table.
Earn the harmony.
The duet only works when humans and AI each do what they're best at, together. Neither one carries the song alone.
It's in our name because it's our whole thesis.
The Founding Network
Built with the operators it's built from.
Duet's Digital Twins are created with a founding network of elite B2B marketing and GTM leaders, proven operators who are codifying their judgment into the platform and shaping how Twins work. The network is growing by invitation and application.
Why "Duet"
The name is the thesis.
A duet only works when two performers each do what they're best at, listening to each other the whole way through. That's our view of AI: not a soloist replacing the band, but a partner that makes great people greater. Humans bring taste, judgment, and accountability. AI brings context, speed, and scale. Working in harmony, from context to outcome.
Build it with us.
Whether you're a marketer who's lived this problem or an operator whose judgment should outlive your calendar, we'd love to talk.