Platform · AI Agents & Digital Twins
Expert judgment and AI execution. Grounded in your business.
Duet gives your team access to expert Digital Twins that think like proven B2B operators and specialist AI Agents that do the work. Both are grounded in your Marketing Brain, so they start with your strategy, customers, market, and brand instead of a blank prompt.
Digital Twins
Expert thinking, available when you need it.
Digital Twins are expert-informed intelligence built on the frameworks, patterns, and decision-making approaches of experienced B2B marketing operators. They help you pressure-test positioning, shape a launch, choose between paths, and see the trade-offs a senior operator would raise — grounded in your company's context.
Not a replacement for experts. A way to apply expert thinking continuously.
Pressure-test decisions
Bring an expert lens to positioning, narrative, pricing pages, launch scope, and campaign bets.
Shape the approach
Turn a vague goal into a defensible plan with sequencing, trade-offs, and success criteria.
Raise what's missing
Surface the risks, gaps, and assumptions a senior operator would flag before work begins.
Stay in your context
Every recommendation is grounded in your Marketing Brain, not generic best practice.
AI Agents
Specialist capacity across the marketing function.
Agents handle defined marketing work: research, analysis, planning, creation, coordination, and execution support. Each one is built for a specific job and works from your Brain, so the output is usable rather than something you have to rewrite from scratch.
Strategy & Planning
Positioning work, GTM planning, campaign strategy, narrative development
Research & Insight
Market, competitor, customer, and category research and synthesis
Content & Creative
Content programs, thought leadership, campaign copy, creative direction
Product Marketing
Launch plans, messaging frameworks, use cases, packaging support
Demand & Growth
Program design, channel plans, offers, funnel and conversion improvement
Sales Enablement
Narratives, objection handling, decks, one-pagers, competitive support
Web & Digital
Site structure, page strategy, landing experiences, digital experience work
Operations & Analysis
Reporting, performance review, process, workflow, and program operations
Expert Councils
When the question is hard, bring more than one perspective.
Councils convene multiple Digital Twins around a single hard question — a positioning shift, a pricing change, a category bet — so you can see where expert perspectives agree, where they conflict, and what the strongest synthesized recommendation looks like.
How it fits together
Brain for context. Twins for judgment. Agents for work.
Marketing Brain
Supplies the company-specific context every recommendation starts from.
Digital Twins
Apply expert judgment to the decisions that shape the work.
AI Agents
Produce the research, plans, drafts, and deliverables the work requires.
Humans still matter
AI raises the floor. People raise the ceiling.
Duet's experienced marketers, strategists, writers, designers, and developers take the work across the finish line with craft, taste, and accountability. Human judgment stays in control of what ships.
What changes
More strategic capacity. Faster execution.
Teams get senior-level thinking earlier in the process, spend less time recreating context, and move from idea to reviewable work in less time — without adding headcount for every new capability.
See what your AI marketing team could look like.
We'll walk through the Digital Twins, Agents, and Councils that fit your goals — and how they'd work alongside your team.